Factora welcomes Patrick McCormick as its new Sales Director

September 19, 2018 – Patrick McCormick, an accomplished senior sales and marketing professional in the areas of digital transformation, technology adaptation, consumer engagement and innovation, joins the Factora team as its new sales director, based out of the Atlanta office.

“Patrick will be a strong asset to our growing team,” says Barry Lynch, vice president, sales and marketing at Factora. “His enthusiasm, broad skillset and experience with leading organizations are sure to help us in the attainment of our goals in the areas of customer experience and business growth.”

McCormick joins Factora after enjoying successful tenures at Microsoft and, most recently, at Forrester research where he grew a portfolio that included some of Forrester’s largest strategic clients Home Depot, IHG, Georgia Pacific Brands and Delta Air Lines. Prior to that he worked in marketing agencies in Detroit servicing General Motors.

“We provide tailored technological solutions to extremely complex manufacturing problems that have a direct impact on the bottom line,” says Charles A. Horth, CEO of Factora. “The stakes are very high. For all of these reasons, we’re looking to hire minds that are experienced, passionate, sharp and absolutely committed to the goal of increasing profitability and performance in manufacturing. We believe we’ve found that in Patrick and we’re happy to welcome him to our team.”

Born and raised in Michigan, McCormick currently resides in Cumming, Georgia with his wife Michele and their two sons.

For media information or interviews:

Gabriel Brunet
(514) 288-8290 ext. 214